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What is "nou"?

nou (pronounced “new”) is a symbol that represents our approach to problem solving.   After data has been gathered and analyzed, a very important step must occur to translate the knowledge gained through analysis into true insight.  That step is synthesis; it involves developing hypotheses and then critically testing those hypotheses to determine their validity and understand their implications. In contrast to analysis, synthesis is more creative in nature and when combined with analysis leads researchers to true understanding.  “nou” represents this concept with the “n” and “u” representing analysis and synthesis threads that when combined lead to insight.  In all our endeavors, we try to exercise “nous” or common sense, practical intelligence – a quality that is useful in making that true insight accessible and easily understood.


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